The holidays are the most influential time of year for making sales. And as technology continues to advance, this is vastly important for online stores. But perhaps your small business just isn’t bringing in enough money. What can you do to increase holiday sales?
It’s finally that time when people are enthusiastically scrambling to finish their shopping lists, and why wouldn’t they? The lure of getting more gifts, coupled with the holiday spirit, is enough to get anyone going.
You want to take advantage of this feverishly elevated emotion and turn it into sales, right? If you’re nodding your head vigorously in agreement, it’s time to dig up some ideas on how you can accomplish that.
Actually, it’s not all that difficult to engage a larger market.
It all starts with having a stable web hosting platform. After all, how your site functions, in general, plays a prominent role in succeeding. However, it takes more than hosting alone to really increase holiday sales on the Internet.
There’s no magic pill or formula that guarantees an incredible uptick in holiday sales, but there are some tried-and-tested techniques that work every single year.
Along those lines, here are eight simple hacks to help you build a killer holiday sales campaign and generate more revenue.
Today, I’ll go over how to increase holiday sales without breaking the ad budget. Some of these are simple things you can do right now to start reaping the rewards.
You might even see an impact on your everyday sales outside of the holiday season!
1. Optimize your holiday landing page
Make sure your landing page has a compelling holiday design, offers something clear and attractive to your visitors, and includes a CTA button that’s super-easy to spot.
A host of surveys have revealed that sleek and simple landing pages have the highest conversion rates — 11.45% on average, which is impressive, considering that 10% is considered the benchmark for a successful marketing campaign.
To create effective holiday landing pages, you can use one of the best landing page builders to facilitate end-to-end customizations and personalized CTAs. Furthermore, consider adding popups. Elementor, for example, boasts a popup builder that can be triggered at opportune moments (e.g. 10 seconds after a visitor lands on a page) for effective lead capturing.
2. Launch Seasonal Themes on the Website
Seasonal themes can go a long way to get people into the spirit of buying. It connects with them on a more personal level than a simple and plain layout.
Think about it. Why do stores in real-life toss-up decorations for each holiday throughout the year? The website is no different in this regard.
Although you won’t be able to simulate the smell of pine from your online store, the mere appearance of the holidays is often enough to make shoppers feel comfortable.
And when you use content management systems like WordPress to power your online store, switching themes is nearly instantaneous. A couple of clicks of the mouse and your layout is good to go.
3. Holiday Blogging to Engage an Audience
About 78% of blog creators acquire a customer from the site if they write daily. This number increases quite a bit if you blog multiple times per day.
This shows how important online content is for engaging your target market. Content writing for search engine optimization often proves valuable in driving traffic and growing sales.
Blogging with a holiday theme in mind is a good way to connect with readers who are looking for information. Plus, it gives you reusable content to promote on social media next year.
So if you make some amazing holiday viral content this year, you can always promote it later to engage future shoppers.
4. Make sure your site is mobile-friendly
Mobile eCommerce dominantly fairs against desktop with more than 65% traffic share and 79% transactional share. Indeed, mobile and online retail is a hot marriage right now, so make sure your site’s UI is optimized to work just as well on these devices too.
Even from the search engine perspective, it’s essential that responsive web design is a part of your overall strategy. The reason is simple – Google’s algorithm prefers adaptable sites.
To that end, the following are some of the ways to ensure your site is made mobile-friendly (or else, you risk losing out on a portion of your holiday traffic):
- Make use of the appropriate font size for your mobile visitors
- Avoid adding clutter to your site via unnecessary sidebars, etc.
- Avoid adding superfluous content – fewer pages, more relevant content
- Utilize a responsive alternative to your navigation if you want
- Most importantly, do all the above using a mobile-friendly CMS like WordPress
- Add SSL certificate as a security for CMS to secure it against malware infection and also ensure it’s GDPR compliant.
5. Adjust Your Pricing Strategy
Pricing is a touchy subject for most business owners, especially when they’ve just done a holiday sale.
But now that the dust has settled and you have new information on what strategies worked best for your audience look at how you can improve your pricing strategy to boost your post-holiday sales.
If you can find a way to offer your products at a higher price point without pushing people away, you may be able to generate greater revenue from those customers.
6. Update Your Social Media Strategy
When you take down your holiday decorations, chances are your social media accounts may have gone quiet for a little while.
But now is the time to work on strategies to remain engaged with customers via social media. Whether it’s daily posts or weekly newsletters, find ways to keep your audience engaged in between major advertising efforts.
7. Offer Free Gift Wrapping
This is another awesome benefit you can offer if you have enough people to make it a reality. Convenience is a huge selling point during the holiday season and customers always appreciate it when you are willing to do some of the work for them.
It’s also not a bad idea to pre-wrap some of your most popular items either. Not only do wrap gifts make great props for making your store look more festive, but they can also influence your customers to buy those items simply for the fact that they won’t have to wrap them by themselves when they get home.
8. Use Flash Sales to Promote Urgency
Flash sales are those that are promoted for an extremely limited time. For instance, you could run a sale for a particular product for 24 hours to drive urgency. This influences buyers as they might want to take part before the sale ends.
It’s essentially the entire premise of Black Friday and Cyber Monday. Ever hear of Taco Tuesday? What about Throwback Thursday?
My point is you can easily set up your own flash sales to inspire shoppers to act. It taps into the mentality of missing out.
9. Collect Customer Data
With the greater influx of customers now than during any other time of the year, the holiday season is the perfect time to make sure you round up as much customer data as possible. Find creative ways to capture names, phone numbers, email and home addresses from your customers in order to get them to come back and turn them into regular shoppers. The more you talk to customers and the better your communication with them is, the more likely they are to return.
Don’t just look at getting their personal contact information either, collect as many types of different data as possible. Keep track of buying trends and make a note of which products are most popular with your clientele. See which products are not selling as well as you had hoped or anticipated so that you can go back to the drawing board and devise plans for improving those sales.
Don’t forget to create customer surveys as well in order to gauge their happiness and enable yourself to continue improving your offer and the way you run your business in order to meet the expectations and demands of your most loyal buyers.
10. Give them a reason to come back
ServiceNow outlines that earning repeated purchases via customer retention is 5 to 25 times less expensive than finding new customers. So, you want to make sure your loyal customers can continue to buy from you year-round, right?
You’ll need the following to keep them coming back:
- Give them something to look forward to: For instance, you could give the customer a discount for purchasing during the holiday period.
- Make it easy for them to get the latest updates: This step requires a simple, friendly news feed or newsletter on your site to keep things fresh.
- Have an easy return policy in place: If your customers have a problem with the items you sell, then make sure they can get a refund or exchange within a specific timeframe.
- Have the right terms and conditions in place: This is extremely important, so it would be prudent to follow these steps without fail.
- Provide omnichannel support for a seamless holiday shopping experience: You want to ensure your customers are satisfied, don’t you? Omnichannel support is an integral element of high-grade customer experience (CX).
So there you have it – eight ways to drive holiday sales. The holidays can be lucrative yet restless, especially if this is your first time selling online.
And therefore, it’s always best, to begin with, a plan. This will help you create the sales funnels and streamline the process to get your customers to buy from you.